Sharing essential details such as new product launches or time-limited promotions will keep your followers engaged. This increases the likelihood of them viewing your feed and sharing your content with their friends and followers. Instagram allows you to promote your posts using a branded hashtag, which can be used with other marketing tactics like influencer advertising to help users discover your content.
Promote Your Best Posts
How do Instagram promotions work? Instagram is a visual platform that thrives on storytelling. Whether you’re a fitness guru with short workout videos, a makeup brand showing how to apply products, or a real estate company posting a virtual property tour, you can create posts that tell a story and encourage your audience to follow your business. Giveaways are a tried and true way to boost post engagement. You can also use collection ads, which highlight your business’s best photos and videos and offer a call to action to tap to learn more or buy. You can even boost your programs by tagging other accounts in the caption. This is a great way to get more exposure to your content and give other users a chance to showcase their talent.
Boost Your Reach
Using Instagram Promotions, you can reach people who have shown an interest in your content. This includes those who have liked, commented on, and even followed your account. These interactions are valuable to your business because they build brand awareness and trust. Instagram also allows you to geotag posts from your physical location. This enables users to search for photos tagged with that location and can help customers decide if your business is the right fit for them. You can promote your business in the feeds of specific users based on their gender, age range, and interests. You can also target followers of other businesses or users similar to your audience. You can keep tabs on these engagements in the Insights section of your business profile.
Create a Contest
Creating a contest for Instagram promotions can be an excellent way to generate buzz and drive decisive actions from new and existing followers. This lets you connect with a highly targeted audience and promotes content that drives accurate results. The most popular type of contest is a photo contest, where you ask your followers to upload content with a designated hashtag. Then, you ask your followers to vote on the best content. This method is easy to implement and ensures that you stay within the guidelines set by Instagram. Another great option is to host a giveaway.
Create a Geotag
If you are trying to reach customers in a specific area, Instagram geotags can be a great way. This feature shows your post to users within a certain radius of your location and has options to redirect them to your storefront, website, or Facebook page.
To create a geotag:
- Log into your Instagram account and tap the square face icon in the top right corner of your profile.
- Select the “Location” sticker, capture a photo’s GPS coordinates, or manually add your location.
- Once you have a tag, use it on your posts and Stories!
Geotagged content is a form of user-generated advertising and can boost local businesses by driving Insta-tourism. Additionally, it can improve search engine optimization for your brand.
Create a Call-to-Action
Instagram’s promotions feature lets you get more juice from successful posts, stories, or highlights. The ads are charged on a cost-per-thousand impressions basis and are generally cheaper than traditional Facebook or Google ads. Depending on your objectives, you can create Collection ads that use photos or video to drive traffic to your profile, website, or direct messages. The right call to action can make all the difference in driving new customers to your business. Another great tactic is to add a call-to-action to your Instagram bio to encourage people to visit your website, shop online, or contact you. Incorporating UGC in your campaigns can work wonders and increases engagement by 4.5%.